Milwaukee Public Market (1999-2002, 2005)
According to the Milwaukee Business Journal, the Milwaukee Public Market has become the city’s third most visited attraction, with over 1.5 million annual visitors. Sales at the Market surpassed $1,000 per square foot in 2015 and now exceed $16 million.
In 1999, Market Ventures was retained to select the site, develop the concept, create a financial and leasing model, and test the feasibility of a new, year-round indoor market in the Historic Third Ward of downtown Milwaukee. Located within the Commission Row area, which functioned as a wholesale produce market for 100 years, the Milwaukee Public Market is located within a new, stand-alone building with 21 permanent tenants. The public market district includes restaurants and related retail. The Market opened in October 2005. To support the Market’s opening, MVI provided assistance with marketing and conducted vendor training and post-opening vendor evaluation.