Western NC Farmers’ Market, Asheville (2014-2015)

The Western North Carolina Regional Farmers’ Market in Asheville is one of four state-owned and operated facilities that serve the state’s farmers by providing direct marketing and wholesale distribution outlets. 

Market Ventures, Inc. was hired to prepare a master plan based on a firm foundation of market research and stakeholder engagement that would guide significant investments in the 40 year old, 36 acre facility. 

In its Phase 1 report, MVI focused on market research, facility condition review, and public input.  Research activities included focus groups of North Carolina farmers and a consumer internet survey.  The Phase 2 report includes development and design principles, identifying improvement and expansion opportunities, exploring new partnerships, recommending facility improvements, and creating an operations and management plan.